Hokowhitu Winery
The Hokowhitu Winery is a family owned business spanning 75 years. They are known to specialize in high quality white wines and for that reason are quite expensive. The business has recently been past on to the younger generation of the family, who are attempting to bring it into the 21st century.
A good friend and their family owns and operates a small boutique winery in your region. They specialize in the production of high quality white wines, including Sauvignon Blanc and Pinot Gris. Their wines are quite expensive, and the family has identified their target market as people who are looking for a special occasion bottle of wine or who have a higher disposable income. The age that they would be more likely to get sales from would be 40+.
The business has some operating restrictions in that they will only ship to New Zealand addresses. Their wines are not currently available in supermarkets or liquor outlets but are available in several boutique wine stores throughout New Zealand. They have door sales and their shop is open Monday – Friday 11.30 – 2.30pm, Saturday and Sunday 11.30-4.30pm. Wine tasting is also offered during these times. REQUIREMENTS Your friend has asked you to create a website to enhance their business and keep in contact with both new and existing clients. In discussion with your friend, you have discussed and agreed that the website you build will: 1. Have a name and web URL that reflects the business entity 2. Contain information about the winery 3. Contain information about the wines they sell and allow online sales to NZ customers 4. Include a gallery that showcases the winery, vineyard and wine production areas 5. Allow them to publicise local festivals and special events 6. Be able to capture and save into a database, the names and addresses of website visitors who would like the latest information about new wines or upcoming events.